Owning a fashion style blog has become increasingly competitive since its early beginnings. But there’s good news for those who are still trying to make it their career–you can still make money with a fashion blog, plus some other great perks.
I have owned a fashion style blog for about 10 years, and made as much as $50,000 in a year–most of which time the blog was more of a hobby than a career.
This year, I clothed my entire family in adidas for a year, made some extra cash and worked primarily during “unused” hours of the day (aka insomnia streaks, road trips, waiting in lines, etc.)
In this fashion blog “case study” with adidas, I’ll be serving examples of ways you can benefit from owning a blog as a side hustle, or even a full time career.
With a big credit provided for a year-long collaboration, I was able to sample a good portion of the adidas collections in 2024.
By trying and wearing dozens of pieces from a brand, you can really get a good understanding of average quality and value of the brands you partner with compared to other brands.
I stocked our wardrobe with sweatshirts, tee shirts, athletic shorts, track pants, fresh terry shorts, fashion sneakers and running shoes. My husband and I were both really impressed with the quality of adidas pieces compared to other brands at that price range. We’ve now worn several items for almost a full year, and the quality has been preserved even with heavy wear items like sweats and sneakers.
In fact, my husband, children and myself all got shoes under $80 that have lasted us all year. It is evident adidas is committed to making quality fashion and athleisure essentials attainable to everyone. You can even shop by price point if you’re looking for a good steal.
With many brands I’ve worked with, many offer coupon codes and memberships that extend past the collaboration timeframe. With the adidas adiclub, I racked up points through my purchases made with my collaboration credit that added up to several extra discounts. I was able to apply those additional discounts into my collab purchases during the past year, extending the credit provided in exchange for the collab.
In the case of other brands, it’s not uncommon to receive codes for 15-30% off items to provide to readers or use for yourself.
With my record year making around $50,000 in my free time, there’s no doubt blogging can be a good source of income.
You can make money through sponsored content, ads, affiliate links and codes, and less traditional opportunities that often rise with blog success–photography jobs, contract writing, etc.
I’ve done a combination of these strategies to pull in a maximum profit, focusing on the highest yield per time investment. You can also save money by selecting collaborations on items you or your family may need (or would otherwise purchase). This year, I was able to earn my family an entire year of atheisure essentials with my collaboration with adidas. From sweatsuits and sneakers, these fall and winter essentials are items I would have likely needed to purchase had it not been for this partnership.
Aside from the obvious benefits, you can also discover some really neat brands when blogging, that you may not have had the opportunity to know of otherwise. Since fashion blogs and influencer marketing are ways to spread brand awareness, brands working to expand their audience seek these partnerships out.
I have had the opportunity to discover countless brands I would never have heard of before had it not been for blogging.
Follow this fashion blog, and that’s one of the benefits of blogging I can share with you!
Want to start your own fashion blog? Here are some tips on how to start a fashion blog I put together to help you get started!
